Markup Calculator
Work out the selling price and profit from a cost and markup percentage — or reverse it from a target price.
How it works
Markup adds a percentage of the cost on top of the cost itself to arrive at a selling price. Once the selling price is known, profit (selling price minus cost) and the resulting margin (profit as a percentage of selling price) follow directly.
Selling Price = Cost × (1 + Markup % ÷ 100)
Worked example
A product costing $60 with a 50% markup:
- Profit
- $60 × 50% = $30
- Selling price
- $60 + $30 = $90
- Resulting margin
- $30 ÷ $90 ≈ 33.3%
Frequently asked questions
No. A 50% markup on a $60 cost gives a $90 selling price ($30 profit), which is a 33.3% margin, not 50%. Markup is calculated on cost; margin is calculated on selling price, so the same percentage means different dollar amounts depending on which one you use.